The ROWDY Turns 10! Birthday Sale

Birthdays are always special occasions, but certain birthdays are real landmarks. One such landmark is when one finally hits double digits and this year, we'reΒ celebrating 10 years in the bag!

It all began with one rucksack. A decade later, here we are, celebrating a repertoire of 27 artisans, 9 shades, over 15 styles, and the same consistent message: embrace basic goodness.

To kick-start the party, we’ve delved into our leather locker to bring you limited-edition sample shades and best-sellers at unmissable deals (best shared with friends). After all, it is thanks to you that we’re still here! That’s why during our birthday, you get the gift.


Be the first to browse the ROWDY Turns 10! in-store specials at our Open Night. To cut the cake on 10 days of birthday specials, we’ll be hosting an Open Night on Thursday 28 July and we're inviting you for a ROWDY Bag browse, a beverage, and a boogie at the following locations:

For the early birds, pop one of our 10 balloons on display for an extra special surprise!


If you can’t make our Open Night, (we’ll miss you) don’t worry, the party doesn’t end there. From 28 July to 6 August you’ll still have the opportunity to explore and SHOP two categories of ROWDY Turns 10! specials: 1) specials exclusive to our three ROWDY physical stores in South Africa during opening hours, and 2) specials exclusive to our online store, respectively.

1. IN-STORE SPECIALS - Up To 40% Off (NOT available online):

Our in-store birthday specials will include our classic collection, as well as specially allocated and limited-edition sample shades with up to 40% off.

If you love a limited-edition shade but don’t see your style or vice-versa, you will be able to pre-order your bag for the duration of the sale. Pre-orders must be paid in full between 28 July and 6 August and will take 10 working days to produce. While stocks last. *Please note that these are EXCLUSIVELY IN-STORE SPECIALS and are NOT available online.

See our store locations and opening hours here.Β 

2. ONLINE SPECIALS - 25% Off (available in-store too):

It’s the end of the range for our beloved Copper leather so we’ll also be running 25% off on all our bags in this bright shade. Make a bold statement with this unique red-brown tone made from our smooth Aniline leather. *Please note that this special is available online AND in-store.

Join us as we celebrate 10 years of getting ROWDY, we look forward to welcoming you!


Please note:

  • All sales are final
  • All sale items are non-refundable.
  • While stocks last.

If you have any questions or require more information, you're welcome to reach out to us at

Don't forget to share the birthday love by tagging us @rowdy_bags and using #ROWDYTurns10